Dirt Skincare

Brand Design • Product Design

Dirt Skincare, founded by Mark Harpootian, is a skincare line made specifically for men. The branding effectively combines ruggedness with sophistication. The bold, angular typography of "DIRT" conveys strength and masculinity, while the earthy brown and warm gold tones evoke a natural, grounded feel. The high-contrast, minimalistic design ensures instant recognition and aligns with the brand's ethos of raw, straightforward skincare. By integrating these elements, Dirt Skincare establishes itself as a no-nonsense, performance-driven brand that speaks directly to its male audience.