Founding spirits
Product Design • Art Direction
Founding Spirits, a farmer-owned, award-winning distillery in Washington, D.C., needed packaging that reflected its quality while enhancing any home bar. The vodka and gin bottles were redesigned to match their refined recipes, while the tequila and rum labels were crafted to feel bright, warm, and inviting—just like the cocktails they create. Modern fonts and bold, refreshing colors evoke the crispness of an icy drink on a hot day, while the bourbon, rye, and amaro packaging exude a rich, comforting warmth. Designed to stand out individually or as a cohesive collection, these bottles also became the centerpiece of the “Cheers To” campaign in 2021, celebrating life’s special moments. I further supported this campaign by art-directing the photoshoots featured below.
Photographer: Ken Fletcher & Kensey Bowen
