we all scream,
for ice cream!
Art Direction
Art directing the ice cream shoot involved a meticulous planning phase to ensure every detail enhanced the final visuals. We began by choosing a vibrant color palette that would complement the different flavors, emphasizing the creamy textures and rich colors of the ice cream. The set design featured a clean, bright backdrop to keep the focus on the product, while props like fresh fruits, coffee beans, and shaved chocolate were strategically placed as a subtle nod to the ice cream flavors. Lighting was adjusted to create a soft glow, highlighting the ice cream’s allure. During the shoot, close collaboration with the photographer allowed for dynamic angles and compositions, capturing the indulgence of the ice cream in its most appealing forms.
Photographer: Kensey Bowen
