Founding farmers
maple syrup

Product Design

During the creation of the Founding Farmers Maple Syrup label, careful consideration was given to typography, color, and imagery to communicate the brand's artisanal quality. The bold serif font conveys tradition and authenticity, while the structured layout ensures readability. The warm, rustic tones complement the rich amber color of the syrup, reinforcing its natural and handcrafted appeal. Additionally, the inclusion of a bourbon barrel illustration and sourcing details highlights the unique aging process, enhancing consumer trust and storytelling. The result is a compelling label that effectively conveys premium quality and heritage.

Photographer: Ken Fletcher